AURORA, Ill. – February 2, 2021 – BERNINA of America, the premier manufacturer of sewing, embroidery, and quilting machines is accepting applicants for its Class of 2021 Brand Ambassadors now through February 28. Annually for over 20 years, BERNINA has selected talented sewing, embroidery, and quilting enthusiasts who are made to create and inspire passionate artistry around the world.
"We are thrilled to welcome another group of individuals to the BERNINA Brand Ambassador program this spring," said Paul Ashworth, President of BERNINA of America. "The sewing industry's recent rise in popularity has ushered in a new generation of sewists who offer a unique perspective and undeniable talent. BERNINA of America is committed to recognizing this growing community and serving as a creative resource for them."
Last year's Brand Ambassadors exemplified the industry's recent surge among newer generations with the inclusion of the three youngest BERNINA Brand Ambassadors to date.
Paris Green, age 10, is the brilliant mind behind her business Scarves and More that is dedicated to designing dresses for underprivileged girls in support of the non-profit organization Dress A Girl Around the World. At four years old, Paris received her first sewing machine and since has perfected a variety of skills.
Macy, age 13, started her sewing journey in 2016 while undergoing treatment for a noncancerous jaw tumor. Amidst hospital visits, Macy enrolled in Beads of Courage, a national program that awards young patients with beads when they hit milestones in their recovery, and began sewing bags for patients to store their beads. Then, in 2020, Macy used her talents to sew 11 quilts for Make-A-Wish Foundation that raised $38,000.
Fabian Renteria, age 24, is a self-taught sewist and is enrolled at the prestigious Fashion Institute of Design and Merchandising in Los Angeles, where he is regarded as an advanced student. Outside of school, Fabian teaches all levels of sewing classes. He enjoys creating his own patterns and experimenting with techniques.
Also among the Class of 2020 Brand Ambassadors are Julian Collins, Nefertiti Griggs, Katie Kortman, and Kymona Tracey. To learn more about the sewists and the application process to be considered for the Class of 2021, visit the BERINA We All Sew blog at weallsew.com. Selected Brand Ambassadors will be notified between April 1-15, 2021.
About BERNINA
Founded in Switzerland more than 100 years ago, BERNINA is the world’s premier manufacturer with a proven reputation for offering quality state-of-the-art sewing, quilting and embroidery machines, overlockers, and embroidery software. The BERNINA leadership is marked by an impressive number of ambassadors, industry leaders, influencers and bloggers who chose to partner with the company.
BERNINA products are sold in the United States through a network of over 400 fully trained independent dealerships that also offer support and education. Select BERNINA and bernette machines, and BERNINA software can also be purchased online. BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year. You can follow BERNINA on Facebook:
www.facebook.com/berninausa, Instagram: @BERNINAUSA, and Pinterest:
www.pinterest.com/WeAllSew and read BERNINA’s WeAllSew blog at
www.weallsew.com. To learn more about BERNINA and to find a Store, visit
www.bernina.com.